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    Just few days left until the closing of the store Naelie Saintonge...

    Seductive by the intimacy that emerges from it, the Naelie shop rue de Saintonge welcomes women to advise them and make them feel like "Naelie Women" : proud of their femininity.

    From July 28, 2019, the adventure will continue online at naelie.com and department stores.

    You can find our collections on our e-shop and at the corner @lebonmarcherivegauche 


    Find our activewear and swimwear collections during our pop up Chez Simone from july 5th to 8th included 

    Chez Simone 

    226 rue Saint-Denis, 75002 Paris

    Portal code : 1944 - 2nd courtyard

    Code glazed door : 1955 - 1st floor


    Diane will host a workshop on Friday, July 5th from 9am to 11am on stress management and on art of well-being at @chezsimonefr

    Her workshop is based on three pillars : 

    Mindfulness meditation 

    Yoga with body awareness exercices

    Practical exercices using Gestalt Therapy to develop self-knowledge 

    Registration online http://chezsimone.fr/reserve/#/events

    At Simone's 

    226 rue Saint-Denis, 75002 Paris

    Portal code : 1944 - 2nd courtyard

    Code glazed door : 1955 - 1st floor


    We are happy to introduce our new ambassador Anne Francin. A woman who inspires us by her art of living. Anne is a sweet and feminine woman who shares Naelie's values. Her approach to life echoes Diane's vision. By sharing their ways of thinking and their values, they quickly connected and wanted to work together and develop beautiful projects.
    Diane and Anne intend to help women feeling good in their bodies and minds, to encourage women to take care of themselves and to have fun.
    After practicing classical dance for many years, and having worked in event communication, Anne discovers yoga. Very quickly, she feels the urge to teach. She decided to take the step by training at Vinyasa and Hatha Yoga in 2015.
    A year later, her meeting with Shiva Rea will mark a turning point in her life. It's love at first sight. The latter introduces her to the Prana Vinyasa, fluid and powerful yoga, intelligent and authentic, that allows everyone to connect with the elements and harmonize their relationship with the Universe. This practice is the alliance of the tradition of vinyasa yoga and a creative exploration of movement and breath.
    Always motivated by a thirst for learning and discovering, Anne then trained in pre & post natal yoga with Bernadette de Gasquet. This allows her to go deeper in the understanding of feminity and share her experiences and values. The continuous enrichment she draws from her teaching and yoga practice allows her to transmit the energy and serenity that yoga brings her.
    Anne is obviously a Naelie woman. A woman with a free spirit, proud of her femininity.
    We are delighted to share this beautiful adventure with Anne and proud that she accompanies us in Naelie projects.

    You can follow her on our social networks and on the Naelie blog.


    Today, we will introduce our ambassador Valérie-Anne. She is a mother of two, a sports enthusiast and always updated with the latest trends. Her life was marked by a revonversion, which we value very much Naelie, who led her from finance to fashion.
    Her Instagram profile is an anthem to style, new trends, life and the importance of taking care of for ourselves.

    Here is her story:

    "After 12 hectic years in the world of Finance, where I practiced Institutional Sales, I decided to devote more time to my children. So I stopped working to practice the job of a full-time mom! However, it is essential in my opinion to take care of oneself too. This is the spirit that
    I want to give to the Instagram account that I launched a year and a half ago: we are mom, but also woman.
    On the sidelines of fashion, sport occupies an important place in my daily life: sports activities provide an essential balance in the lives we lead! I am proud of this role of Ambassador Naelie. Beyond the beautiful collections, Naelie's philosophy of inner and outer well-being fits me perfectly. "

    Do not forget to follow this beautiful story on our social networks.


    Breast cancer is the cancer that kills the most women in France. Today one in eight women is affected during her life. However, if detected at an early stage, this cancer can be cured in 99% of cases.

    Naelie joins this Pink October campaign to raise awareness about screening. As they say, prevention is healing. An annual screening reduces the risks and detects the disease in order to treat it as soon as possible. Naeliexpinkoctober reminds us that we are all vulnerable. We all have a loved one, a friend, a sister, a mother, ... who has been touched by this terrible disease. Let us mobilize to push the research forward. Naelie supports the Institut Curie, which accompanies women before, during and after the illness.

    Indeed, the period of treatment is exhausting, painful and stressful but the rehabilitation
    can be very complicated too. Women affected by this disease sometimes feel deprived of their femininity. Finding your body, accepting yourself again can be an additional ordeal. As a result of this disease, body image has to be rebuilt. Of course, the aesthetic aspect is very important: hair loss, eyebrows, scar and chest loss: the body has changed. But there is also a psychological aspect that should not be neglected. Touching the scar is often the first step to accept this change and to start seeing one's self as beautiful again. Meditation, sophrology, magnetism and other activities such as body painting can help to find again the inner self, to accept it change but also to understand that beauty and feminity are not going to disappear. It is often a long way: buy a new lingerie, adopt a new haircut and especially look in the mirror to see a beautiful and confident woman.

    Talk about what has happened is also an important part of this period of acceptance. One must feel free to evoke all her fears, her doubts and her pains. Talking to family, friends, but also associations can be liberating. You must not isolate yourself. Writing, singing, talking or playing sports, each one in her own way, must be able to evacuate the pain and sometimes the rage provoked by the disease.

    Naelie is above all a community of women, so the Naeliexpinkoctober campaign makes sense. The designer, the team and all the ambassadors are mobilizing to talk about the disease and to raise awareness about screening. As our ambassadors say so well, October is Pink so mobilize yourself and, above all, enjoy life.


    I am honored to have been chosen for the Journées Particulières LVMH and to partecipate to the master classes which will take place on October 12,13 and 14 at Le Bon Marché Rive Gauche. I will have the pleasure to talk about my professional journey, from finance to luxury until my adventure with Naelie, which has been influenced by a personal development that characterises my everyday life as a woman, mother and entrepreneur.
    I would like to thank especially Anne-Catherine Grimal for the realisation of this beautiful project which supports women empowerment, and to the entire team of Le Bon Marché for partnering with us since the beginning of Naelie.

  • Ambassadors

    To celebrate the launch of the new activewear line, Naelie decided to collaborate with women who share the brand's values and take full advantage of life. Our activewear, swimsuits, and lingerie will from now on accompany our ambassadors at their daily activities and while travelling. 

    Love for life is the common point of Naelie ambassadors. They laugh a lot; they enjoy practising sports, they take care of their body and mind and continuously explore different parts of the world.

    Naelie ambassadors are active women, fulfilled and free. Women who share with us their joy of living. Inspiring on many levels; we are looking forward to sharing with you their stories.

    You can follow the adventures of our ambassadors around the world on our social networks. We will share with you the highlights of their travels; the incredible activities they will have the opportunity to practice and the idyllic places they will visit. Naelie swimsuits will be standing out on the beaches of Australia, Asia, or South of France. Our activewear will accompany our ambassadresses on their yoga or sports session in Miami, Los Angeles. 

    Today, we are very proud to introduce you our first ambassador, the inspiring Jess King. This beautiful American defines her life vision as: "A healthy mind in a healthy body."  She perfectly embodies Naelie's values. Jess is an addict of mediation and HIIT, a technique of interval training. She is a strong, gentle woman who takes care of herself and loves life. She loves to share her travelling experiences on her social networks. Just recently she visited Singapore and Malaysia before spending a week on a wellness retreat in Portugal, where she was practicing a @ tnl58 method created by Jess, herself. When travelling, Jess King never forgets to pack sportswear, and we are very proud that she has chosen Naelie activewear to accompany her on her HIIT and meditation sessions. 

    The joy of accompanying our ambassadresses in their moments of pure happiness and self-care is immense. 

    Don't miss these beautiful stories on our social network.

  • Launch activewear collection

    Naelie is proud to announce the launch of the new line of activewear that is now available all year long in the Naelie store in the heart of Le Marais  -17 rue de Saintonge, at the Bon Marché corner, and on the e-boutique naelie.com .

    Dedicated to fashion, Naelie is also dedicated to the well-being of women. Every woman needs moments of relaxation, to relax and to feel good with herself.
    With Naelie, join the community of happy women, these modern and fulfilled women, inspired by fashion and trends, who take care of them-selves and like to have fun.

    The Naelie activewear capsule collection is inspired by the environment of yoga, well-being. It is for all women who take care of their body and mind. The collection features sports underwear, swimsuits and yoga wear, while adhering to Naelie codes and emphasizing comfort.

    We use technical materials, designed for optimal flexibility. The collection remains faithful to the Naelie codes, with fabrics perfectly adapted to lingerie, swimsuits and sportswear. A graphic collection that revolves around ivory, beige and navy blue and black.

    The activewear collection is available in the Marais shop - 17 rue Saintonge 75003 Paris, at the Bon Marché corner on the 1st floor and on the naelie.com e-shop.


    Gratitude can change our life. In a few seconds, it can make us go from a state of sadness to a state of joy, a state of anxiety to a state of appeasement. It's both simple and sometimes not so obvious at all to say thank you, appreciate and enjoy life. Gratitude fills, warms our heart and leads us to happiness.✨



    My refuge place. This place where you feel good, in confidence.

    This place where you can take refuge in case of intense emotions.

    This place where we go to relax and calm down.

    What characterizes this place is wellness.


  • The Pop Up

    We are very proud to announce you the launch of the new activewear line exclusively at Le Bon Marché

    The pop up Naelie is open on the 1st floor of the store between the sports room and the lingerie area

    The Le Bon Marché corner is open every day monday to sunday


    Happiness is not made of great successes or goals, appearance, wealth, excess or too many activities. Happiness is born of a nothing, a gesture, a look or a sound. This is the day of happiness today, enjoy it.
    Diane ❤️


    I would like to announce the official launch of the new activewear line for this summer.

    A project that is dear to my heart for years, a dream that finally comes true after months of work, thanks to you, these modern and fulfilling women, thanks to my team of passionate women. A collection created by women for women.

    Hoping to always please you and make you more beautiful.


    This collection will be available from March 29th at the Naelie store, and exclusively at the Bon Marché Corner.

    Naelie store - 17 rue de saintonge 75003 paris

    The Naelie store is open from monday to saturday from 11am to 7pm

    The Bon Marché corner

    1st floor lingerie and swimwear

    Open daily monday to sunday


    Find must-have items in every woman’s wardrobe!

    cara top & cara bottom 


    sofia top & sofia bottom

    Available in satine and tulle 

    At 17 rue de saintonge, 75003 Paris, at Bon Marché, and on the e-shop.


    Gratitude for this new winter campaign. What a beautiful team wor, the photos are so beautiful. Thank you for your energy and generosity, Pierre Gab, Déborah, Stéphanie Clerc et Margaux. 

    Many thanks to all the Balagan team and a very special thank to my husband Eytan.


    To find very soon on online at naelie.com and at the Naelie store - 17 rue de Saintonge 75003 Paris

    The Naelie store is open monday to saturday from 11am to 7pm


    I want to share the joy of the opening of the Naelie store now open all year long. 

    All this years with you, thanks to you. The gratitude for all the people who work every day, for years to make the creations always more beautiful, always more comfortable.

    For this new adventure, we always want to make you happy, to know you better,  to create pieces as you imagine them, in which you feel good, you feel beautiful!

    I hope you will like this new store, and that we will be able to bring you some moments of pleasure.

    Let this coming year be sweet!


    We wish to meet you soon at the Naelie store 17 rue de Saintonge, 75003 Paris.

    The Naelie store is open from Monday to Saturday from 11 am to 7 pm.


    So many good times spent in this place that I love so much and where I go for 20 years!

    My first steps with my husband, my children, my friends forever! Miami that I love, with its beautiful nature, its special atmosphere, its population so mixed. I am with you wholeheartedly hoping that nature is not too hard,



    Naelie settles in Paris in le Marais and our shop is now open all year long. 

    Come to discover the new winter lingerie collection and the 2018 Cruise collection. 

    Come and join us at 17 rue de Saintonge, 75003 Paris, Monday to Saturday from 11AM to 7PM.


    The bodysuit you need to have in your wardrobe.
    The beautiful Ingrid Leonie shows us her way of wearing it: with a Bash Paris dress, all in fluidity and embellished with Feidt Paris jewels. At a glance, we can only love this look full of freshness.
    Shop Lucia bodysuit, worn by Ingrid Leonie, and the new lingerie collection on the e-shop, in Naelie store and in our corners at Bon Marché and Printemps Haussmann.
  • The Naelie pop-up is now set up at Printemps Haussmann !

    At this moment, come to discover all our collection of Lingerie and Swimwear, elegant and sensual, attractive and delicate, involving pastel shades and retro spirit in an exclusive area dedicated to the brand.
    Summer promises to be glamorous !
    Meet at the 6th floor in Lingerie area at Le Printemps de la Mode - 64 Boulevard Haussman - to go for it !


    Joy of trends : We love triangle top and high waist panties !


    Black is always a good idea
    Shop Viviane at Le Bon Marche and on our website online


    Indulge into Happiness


    It is time to relax !

  • Daphne

    White atmoshpere
    Shop Daphne bikini at Le bon Marche and on our website online !


    Dive into sensuality


    A blow of sweetness ... Live it up !


    It's time to relax ... Have a great week ! 

  • New collection of Lingerie at Le Bon Marché

    Come to discover our new collection of Lingerie at Le bon Marché! For this summer, Naelie suggests pastel colours, inspiring cocooning and well-being. Pale shades such as light blue and pink powder, are enlivened by a tangy blush touch. Sponge and veil details are curling up in satin, tulle and round lace.
    This fine collection of lingerie draws inspiration from a perfect comfort and a natural elegance – The Naelie signature.
    Available throughout the season 


    Share good time with your friends.


    Triangle bra and high waist pantie: the good mix.


    Take time for yourself.


    Lucia flowers and dots body and Ginette NY neckless.


    Don't be too serious!


    Mix and match dots with flowers! Lucia flowers and dots is available at Le Bon Marché Rive Gauche and online.


    Enjoy your day!


    Thank to Merci!

    The new cruise collection is available at Merci.


    Naelie sales start today at Le Bon Marché Rive Gauche and online.


    The best way to start the week!

  • naelie mood

    Enjoy your weekend!


    Izzie in kaki for the cruise collection is available at Le Bon Marché Rive Gauche.

  • naelie mood

    Detox of the day.

  • naelie mood

    Good morning 31! Are your ready for 2017?

  • naelie mood

    Enjoy your weekend!

  • naelie mood

    Take care of yourself.


    It's time to enjoy your holidays.


    Enjoy your rest!


    Cara pink pouder, Kujten cashmere and Ginette NY bracelet: all we love!


    Victoria's Secret show on TV tonight!

    Remember the collaboration Naelie for Victoria's Secret.


    Working at Ladurée to help and support luxury and fashion brands.


    All together for the elimination of violence againts women!


    It's time for a yoga session!


    The whole world needs a real detox!


    Feminine and graphic 60's silhouette for new Winter 2016 lingerie collection.

    Available at le Bon Marché Rive Gauche and online.


    Lucia geometric body for your cocooning nights!


    Have a good sunny day!


    Naelie lingerie is available on our website and at Le Bon Marché Rive Gauche.


    Have a good weekend!


    What better than a good lie-in?


    Morning at the beach, we love it!


    Diane designed an exclusive “Bon Marché” collection inspired by Paris lifestyle. The lines are graphic and pure. Soft bras, panties and jumpsuits and declined in a delicate black net. A Capsule lingerie collection with Naelie’s signature.

    Available at Le Bon Marché Rive Gauche www.lebonmarche.com


    The new Naelie's lingerie collection is inspired by fall colors and mixes plum and night blue tulles, floral and graphic laces, and camouflage printed silk.

    Available at Le Bon Marché.


    We love the satine fabric and the twistted effect of the Orphee bikini!

    Available in our Summer Store 19 rue du Pont aux Choux 75003 Paris (Tuesday-Saturday from 11am to 7pm and Sunday from 12am and 7pm) and online.


    Our gold bikini Noa is in La Parisienne!


    We welcome you in our Summer Store in a chic and cosy atmosphere, where lingerie, jerseys, tulle, silk and lace are mixed in an intimate way.

    19 rue du Pont aux Choux 75003 Paris from Tuesday to Saturday 11h-19h and Sunday 12h-19h.


    Naelie's lingerie is in Grazia France !


    Naelie is in ELLE June issue!

  • LEA

    This summer we will be the most beautiful at the beach with our graphic asymmetrical bikini Lea.

    Available in our Summer Store 19 rue du Pont aux Choux 75003 Paris and online.


    Naelie is in Marie-Claire July 2016 issue!


    Our Daphne sunbeam is in Cosmopolitan July 2016 issue!


    From pink pouder to confettis, you can change your pantie according to your desires and moods!

    Naelie's lingerie is available in our Summer Store 19 rue du Pont aux Choux 75003 Paris and online.


    The perfect asymmetrical bikini!
    Lou is available in our Summer Store 19 rue du Pont aux Choux and online.


    Black lace triangle: a chic and classic must-have.

    Cara lace is available at our Summer Store 19 rue du Pont aux Choux and online.


    Naelie mixes the lace and the jersey for a chic and casual outfit.

    Elisa is available at our Summer Store 19 rue du Pont aux Choux 75003 Paris and online.


    The Naelie's lingerie and jerseys collection, romantic and feminine, offers a variety of natural and soft pouder pink tones.

    Available in our Summer Store 19 rue du Pont aux Choux 75003 Paris and online.


    This Summer, Naelie makes you live the Califonia dream!

    Haloa is available at our Summer Store 19 rue du Pont aux Choux 75003 Paris and online.


    The new ultra comfortable and elegant Naelie's jerseys collection is perfect for a yoga session or a cocooning afternoon.

    The graphic outfit Erika top and bottom is available in our Summer Store 19 rue du Pont aux Choux 75003 Paris and online.

  • Liberty Silk

    Diane imagined for this summer the silk liberty camisole, with flowers items, in loving, romantic and lightness colors.

    Calista is available on the SUMMER STORE 19 rue du pont-au-choux 75003 Paris and on-line www.naelie.com

  • Crazy Nautical

    In our POP UP STORE at LE BON MARCHE from may 10th to june 11th, Naelie creates an exclusive collection CRAZY NAUTICAL, timeless and one-piece swimsuits, striped and zigzag bikinis are the must have of this collection


    Our SUMMER STORE is open , to share with you the new 2016 summer collection and the little naelie collection . Our Helena green swimsuit cross back is available in our SUMMER STORE also online www.naelie.com


    Naelie announce you the opening of his POP UP STORE in “le marais” from May 4th at 9 rue pont-aux-choux 75003 Paris. You will discover the new intimate collection of soft lingerie and light-as-air jerseys to be worn in or out as well as the new 2016 summer collection.

    19 rue pont-aux-choux 75003 Paris

    Opening tuesday-saturday 11am to 7 pm

  • Jersey in & out

    Naelie launches for Summer 2016 an intimates collection of jerseys to be worn in or out. Lines are pure, sweet, all shapes are comfortable and designed in organic cotton jerseys. The sophisticated and sensual detailing make you feel both self-confident and utterly elegant.- the Naelie signature


    Naelie for summer 2016 has upped the ante: you now have the choice to mix and match tops, bottoms, sizes and colours for your own perfect-fit bikini!

    Naelie reveals this mix and match trend to be with you all summer with essential and timeless pieces to create your own style.

    Dare colors, red and purple, black & white, smokey blue and black. Mix high waist bottoms or knotted bottoms with alter tops or bandeaux tops to sculpt your curves.

    Mix & Match, a single rule, let speak your imagination.


    Naelie launches for Summer 2016 an intimates collection of soft lingerie and light-as-air jerseys to be worn in or out. Lines are pure, sweet, all shapes are comfortable and designed in an organic cotton jersey or a Liberty silk veil.

    The sophisticated and sensual detailing, a graphic lace or a delicate mesh make you feel both self-confident and utturly elegant – the Naelie signature.


    The DAPHNE white in COSMOPOLITAN Magazine, August 2015 issue.

    Shop online


    The ANAEL bikini in the GRAZIA MAGAZINE


    The JULII white in VOGUE Paris June 2015 issue.

    Shop online


    The bikini ADRIA in ELLE

    Shop online

  • Summer Shop opening

    We are pleased to introduce you to the new collection and our selection of accessories in our new Summer Shop in Le Marais. 

    51 rue du temple 75004 Paris
    Monday / Saturday 10:30am - 7:30pm and Sunday 12:30 - 7:30pm
    Open until July 30, 2015

    More photos of the Summer Shop

  • White Collection

    This summer, to feel the most beautiful on the beach, diane designed a serie of immaculated white swimsuits that concentrate the dna of Naelie: ultra precise lines that offers moments of sun relaxation and infinite elegance ; a fashion style exercise for Diane, a yoga and dance passionate.

    Shop the white collection

  • Tila March X Naelie

    Two inspired designers for two acclaimed brands… and together a host of ideas for the summer!

    For the first time, tamara taichman, designer of tila march, and diane hanouna, designer of naelie, join their savoir-faire to create a resort line with deliciously colored and retro accents.

    Old friends, both designers are passionate about each other views: Tamara, in love with swimwear, felt immediately in love with the feminine and elegant collection of Naelie, while Diane wears and collects Tila March it-bags since the beginning of the chic parisian brand.

    The collection Tila March X Naelie is avalaible with miniature polka-dots on the swimwears and oversize ones on bags and handbags, offering irresistible and strong colours: orange vitamin, yellow sun, electric blue, purple lacquered or tropical green.

    Shop the Tila March X Naelie collection


    Naelie, the swimwear and beachwear brand reference just opened a pop up store in Le Marais. 

    Come and discover the new collection 2014 and our selection of accessories to be the most beautiful at the beach this summer!

    40 rue des Blancs Manteaux 75004 PARIS
    Open everyday - Sunday included - 11 am to 7 pm


    Le blog de DameSkarlette est venu nous rendre visite au Pop Up Store Naélie dans le Marais.
    Découvrez ses impressions en cliquant ici :

    Pop up store Naelie par DameSkarlette


    “Everything I do is a matter of passion an instinct” says Diane, designer of NAELIE. Born in the south of France, with a passion for travelling to sun drenched spots, Diane decides to launch her own brand, NAELIE. She presents her first collection for the summer 2006 season.


    Diane studied at the Institut Français de la Mode in Paris. She worked several years at Louis Vuitton for the women’s ready-to-wear department. Through this experience in the luxury fashion world, she polished her sense of perfectly conceived clothes that last through trends, and she fully understood the importance of precise detailing.


    She designs for women who want to remain feminine and wear comfortable clothes, the ones who want to feel good and look beautiful!